Reviving enrollment for a struggling university master’s program
A well-known California University faced a significant challenge: promoting a Master’s of Engineering program to a domestic audience when International student enrollment was declining. To sustain the program, they needed to stand out and attract U.S.-based students for increased program registrations.
The challenge.
Instead of looking to the fruitful international market, the University needed to generate awareness to drive national website traffic and turn prospective students into enrollments during a global pandemic. They were looking for fresh ideas for reaching a saturated U.S. market and attracting and converting students.
The echo effect.
Echo stepped in with a comprehensive, multi-phase digital plan, including:
- Conducting a market analysis to identify opportunities to reach the right U.S. students.
- Pinpointing and using high-performing keywords and the most effective channels for connecting with prospective students.
- Producing appealing and convincing ad copy that resonated with the audience.
- Launching, monitoring, and continuously optimizing the campaign over six months, maximizing campaign performance.
Impact and results.
The campaign was wildly successful!
- 394 leads and 77 enrollments generated for the Master’s program.
- The program earned $3.9 million in revenue for the University.
- An outstanding $321:1 ROAS.
- A highly efficient $30.99 CPA per student enrollment.
This success highlights the impact of digital marketing on bringing in students and fueling revenue growth for higher education programs, even during challenging times.
394
leads and 77
enrollments
$3.9M
in revenue
for the University
321:1
Return on Ad Spend
$31
CPA per student
enrollment
