From local favorite to digital VIP.
Peacock Nails is San Diego’s premier nail salon and beauty destination, offering nail services, waxing, facial treatments, Hydrafacials, haircuts, color, and style. Known for its luxury experiences and commitment to community engagement, the salon sought to expand its reach and strengthen its reputation as a top-tier destination in the competitive beauty industry.
The challenge.
Despite its outstanding reputation and loyal customer base, Peacock Nails faced challenges common to salons with increasing brand awareness and bringing in new audiences. They needed to cut through social media noise to capture more attention and build stronger brand awareness with target audiences. The salon also wanted to drive more appointments by converting those engaging on social media into new clients, retaining existing clients, and keeping content fresh and relevant.
The echo effect.
Echo partnered with Peacock’s team, introducing a dynamic social media content strategy centered around Instagram reels. Through a blend of service-focused content and entertainment- driven reels incorporating trending audio and popular themes, we created fun, shareable, on-trend posts. Authentic content and real client photos served to build trust with audiences. In addition to content creation, we launched targeted social media campaigns to reach new, relevant audiences. All campaigns were supported by retargeting strategies designed to re-engage users who had previously interacted with the brand, ensuring they remained connected and informed about new offerings and promotions.
Impact and results.
The results of these efforts were transformative. Peacock Nails experienced a 34.9% increase in Instagram impressions, significantly boosting brand visibility. The salon reached more than 271,000 users on Instagram, a 61.3% increase over the previous period, while followers grew by 1,684 in just over 3.5 months. Website traffic also rose by 6.07%, driving more users to explore Peacock’s services and book appointments. This detailed strategy amplified the brand’s digital presence, solidified its position as a go-to San Diego beauty destination, and inspired trust and loyalty among existing and new clients.
35%
Increase in Instagram impressions
271k
potential customers on Instagram
61%
increase in Instagram followers in just 3.5 months
16%
increase in website traffic, driving more users to book appointments.
Client gallery.
