Higher education experience
We understand the audiences, decision cycles, and enrollment challenges that come with marketing complex education programs.
SERVICES
Higher Education Marketing
Digital marketing that turns prospective students into qualified leads
Digital Marketing for Graduate, Professional & Medical Programs
Echo creates data-driven digital marketing campaigns that help higher education programs generate more qualified inquiries and build stronger enrollment pipelines.
Built for enrollment.
Higher education marketing has different challenges.
Marketing a higher education program isn’t the same as marketing an undergraduate institution.
Your audience is more specialized. Their decision process can be longer. And the stakes of choosing a program are higher.
Creative strategy
We turn complex program offerings into clear, compelling messages that give prospective students a reason to take the next step.
Paid media expertise
We use the right mix of digital channels to reach prospective students throughout their research and decision-making journey.
The echo effect.
We bring strategy, media, creative, and analytics together to create campaigns built around what matters most: qualified prospective students.
Higher education experience
We understand the audiences, decision cycles, and enrollment challenges that come with marketing complex education programs.
Creative strategy
We turn complex program offerings into clear, compelling messages that give prospective students a reason to take the next step.
Paid media expertise
We use the right mix of digital channels to reach prospective students throughout their research and decision-making journey.
Audience targeting
We identify and target the audiences most relevant to your program, market, degree type, and enrollment goals.
Performance analytics
We track what is driving inquiries and continuously optimize campaigns based on performance.
Let's talk about your next cohort.
From lead generation to conversion optimization, Echo helps graduate and professional programs attract, engage, and enroll more students.
Marketing made for specialized programs.
Our higher education expertise is rooted in the programs we know best. From graduate degrees to executive education, Echo helps higher education programs attract the right prospective students.
Master's degree programs
Graduate programs
Professional degree programs
Medical and healthcare programs
Continuing education programs
Certificate programs
Executive and career advancement programs
Specialized university programs
Wherever you are in the enrollment cycle.
Whether you're launching a new program, struggling to fill a cohort, expanding into a new market, or improving lead quality, we build campaigns around your enrollment goals.
Higher Education Marketing Backed by Results.
Driving Fellowship Enrollment With a 4.67x Return on Ad Spend
The Challenge.
A graduate-level healthcare fellowship program approached Echo Marketing to increase awareness and enrollment across multiple competitive fellowship tracks.
With a limited marketing budget, the institution needed to reach qualified healthcare professionals, generate prospective applicant leads, and—most importantly—understand whether its marketing investment was resulting in enrolled fellows.
Our Approach.
Echo Marketing developed an integrated digital recruitment campaign to connect the fellowship programs with prospective applicants.
Throughout the multi-year partnership, the focus remained on generating qualified interest and tying digital marketing performance to meaningful enrollment outcomes.
By connecting campaign-generated leads with application and enrollment data, Echo Marketing measured results beyond clicks and impressions and demonstrated the impact of paid media on actual enrollment.
The Results.
The campaigns resulted in 24 confirmed new fellows attributable to digital marketing efforts.
24
New Fellows Enrolled
$372,000
Attributed Revenue
$79,684
Total Ad Spend
4.67x
Return on Ad Spend*
Echo Marketing helped the institution connect its marketing investment directly to enrollment, resulting in 24 new fellows and $372,000 in attributed revenue from $79,684 in advertising spend.
The result: a 4.67x return on ad spend and a digital recruitment foundation that could continue supporting future fellowship cohorts.
*ROAS reflects advertising spend and does not include agency fees.
Building Awareness and Enrollment for a New PharmD Program
The Challenge.
A University of California school launched a new Doctor of Pharmacy (PharmD) program and needed to attract qualified prospective students in a highly competitive higher education market.
As a newly established program, it faced another challenge: full accreditation would take several years, and students would need to progress through the program and graduate.
The university needed to build awareness and credibility for a new program while competing for prospective students against established PharmD programs.
Our Approach.
Beginning in 2020, Echo Marketing partnered with the university to develop and manage an ongoing digital recruitment campaign.
Our multi-year approach focused on increasing the program’s visibility, connecting with prospective PharmD students, and driving qualified traffic and registration activity.
Rather than treating recruitment as a one-time campaign, Echo Marketing used insights from multiple enrollment cycles to improve performance and support the program’s continued growth.
The Results.
Over the course of the partnership, the PharmD program experienced:
Year-Over-Year Growth
in Website Clicks
Year-Over-Year Growth
in Registration Goal Completions
Continued Improvement
in Digital Campaign Performance
Multi-Year Partnership
Beginning in 2020
Beyond digital performance, the campaign helped establish greater awareness and visibility for the PharmD program during a critical stage of its development.
Building a Foundation for Long-Term Enrollment
For a newly established professional degree program, success required more than generating short-term traffic. The university needed to build awareness steadily, attract prospective students, and establish a foundation for sustainable enrollment.
Echo Marketing’s ongoing partnership helped the PharmD program increase website engagement and registration activity year over year while building its presence in a competitive market.
The result is a long-term university partnership that has continued across multiple recruitment cycles as the program has grown, progressed, and achieved accreditation.
Driving Enrollment for a Health & Wellness Coaching Certificate Program
The Challenge.
A higher education institution approached Echo Marketing to increase enrollment for its established Health & Wellness Coaching Certificate Program.
Despite the program’s strong credentials, it had historically received minimal marketing support. With a new cohort approaching, the institution needed to increase awareness, generate qualified leads, and ultimately convert prospective students into enrollments.
Our Approach.
Echo Marketing developed a targeted, multi-channel paid media campaign to run in a very short timeframe.
The campaign was designed to increase visibility among prospective students, capture existing interest in health and wellness coaching education, and generate qualified leads for the upcoming cohort.
The Results.
Over the 2.5-month campaign, a paid search campaign delivered exceptional results.
The paid social campaign delivered an even more meaningful business result.
After the campaign, Echo Marketing worked with the institution to match campaign-generated leads against its final enrollment records. This analysis identified five confirmed enrollments attributable to paid social.
With tuition of $6,000 per student, those enrollments generated:
5
Confirmed Enrollments
$30,000
Attributed Tuition Revenue
3.87x
Return on Ad Spend*
Rather than stopping at impressions, clicks, and leads, Echo Marketing connected campaign performance to the metric that mattered most: actual student enrollment.
In just 2.5 months, the campaign generated strong paid search engagement while paid social resulted in five confirmed enrollments and $30,000 in attributed tuition revenue.
Based on the campaign’s success, Echo Marketing was awarded an extended contract to continue promoting the program.
*ROAS reflects paid social advertising spend only and does not include agency fees.
Launching a New Master's Program With 900% Growth in Program Inquiries
The Challenge.
A leading California university business school approached Echo Marketing to support the launch of a new Master of Science in Food Industry Leadership program.
As a new program entering a competitive higher education market, it needed to quickly establish awareness, communicate its unique value, and attract prospective students interested in becoming future leaders in the food industry.
Most importantly, the university had an ambitious enrollment goal for its inaugural cohort and needed enough qualified interest to launch the program successfully.
Our Approach.
Echo Marketing developed an integrated marketing campaign designed to introduce the new master’s program to prospective students and build momentum leading up to its first cohort.
Our approach combined digital advertising, social media, email marketing, creative development, and video to establish a consistent program presence and reach prospective students across multiple touchpoints.
Throughout the campaign, Echo Marketing monitored performance and used campaign insights to maximize the university’s marketing investment while keeping the focus on generating qualified program interest.
The Results.
The campaign generated significant awareness and interest in the newly launched master’s program while helping the university achieve its enrollment goal for the inaugural cohort.
900%
Increase in Weekly Program Inquiries
46M
Campaign Impressions
33K+
New Website Clicks
100%
First-Cohort Enrollment Goal Achieved
From Program Launch to a Full First Cohort
Launching a new graduate program requires quickly moving from limited awareness to meaningful prospective student interest.
Echo Marketing helped the university introduce its new Food Industry Leadership master’s program to the market, resulting in a 900% increase in weekly program inquiries and more than 33,000 new website clicks.
Most importantly, the university met its enrollment goal for the program’s first cohort, successfully turning the launch campaign into a foundation for continued recruitment and program growth.
Why universities choose Echo?
20+ years of experience
Echo has many years of experience helping educational institutions communicate complex programs and reach prospective students.
Digital advertising expertise
We combine and leverage paid media platforms instead of treating each as an isolated campaign.
Strategy + creative under one roof
Audience strategy, messaging, creative, media, landing pages, and analytics work together.
Data-driven optimization
Campaign decisions are based on performance—not assumptions.
A partner, not just a media buyer
We work alongside your enrollment, marketing, admissions, and communications teams to understand what's happening beyond the click.
