Launching luxury: how Echo elevated Baldwin’s Hollywood Hills debut.
Baldwin Hardware, a celebrated leader in luxury door and cabinet hardware, joined forces with renowned interior designer Erinn V. to create the Hollywood Hills collection—a stunning fusion of California-cool design and timeless craftsmanship inspired by 1930s industrial design.
The challenge.
Challenged with introducing their striking new collection to a discerning audience of homeowners and designers, Baldwin Hardware sought a bold, innovative strategy to drive sales, boost engagement, and amplify awareness across multiple channels.
The echo effect.
As Baldwin’s agency of record at the time, Echo developed a multifaceted campaign that combined the power of digital marketing, strategic events, and public relations.
- An immersive Facebook experience allowed users to explore the collection’s details and visualize its application in real-world settings.
- Strategic appearances at industry events brought the collection to life, offering hands-on opportunities to appreciate its skilled workmanship.
- Targeted display and geotargeted ads ensured the campaign reached the right online audience.
- A captivating YouTube campaign highlighted the collection’s beauty and the artistry behind its design.
- Erinn V. herself took center stage in a national broadcast media tour, sharing the inspiration behind the collection and building a personal connection with audiences nationwide.
Impact and results.
The integrated campaign brought outstanding results, combining creativity, strategic planning, and a multi-channel approach. The Hollywood Hills collection generated 1.8 million impressions, attracted 10,000 website visits, and achieved an astounding 556 million media impressions. This success elevated Baldwin’s Brand presence and cemented its place in the luxury hardware market.
1.8M
impressions
10K
website visits
566M
media impressions
Cemented its place in the luxury hardware market.
Gallery.
